golf competitions

Lots of people do this sort of thing and the logic escapes me.

The World Golf Village is hosting an amateur putting contest. The sixteen finalists win a new Cleveland putter.

So I'm thinking...you go to this thing and you rock. You become one with your putter in some zen-like way and make the final group of sixteen, and what do they give you for this accomplishment? What is probably the one thing you don't need in the way of golf equipment? A new putter. If you're doing that well with the putter you currently use, what the hell do you want with a new one? Let's just take one part of your game that you're doing awesome with and totally fuck it up by introducing a new piece of equipment...or I suppose you could sell it.