Wednesday, January 10, 2007

rock 'em, sock 'em commercial

I don't know how many of you actually watched the Gators/Buckeyes game. This commercial has been on the air before that but it was on an annoying amount of times during that game. It was grating and...it has some decent special effects but the concept is illogically stupid.

The original rock 'em sock 'em robot toys were in a plastic boxing ring. Two players manipulated them and their arms moved in something akin to boxing motion. The object was to get your robot to hit the other robot in the chin, making his head pop up on a spring loaded metal rod, and do it first (known as knocking his block off). You could then reset the head and do it all again...for hours upon hours of good clean fun.

So we have the commercial, in which that script is followed, until the blue robot makes the red robot's head pop up and wins. Then he leaves the ring and goes outside, apparently looking for other tough things to rock and sock, and finds this truck. He starts hitting the truck in the grill, again and again. The truck of course, does nothing. It just sits there, being tough I suppose. Then, the blue robot's head pops up, out of the blue, without provocation. What's up with that? How stupid is that? Are we supposed to think the truck was tougher than the blue robot, and proved it by...just sitting there until the robot lost its head? I'm not buying it. Watching it over and over a bazillion times only made it more absurd.

I suppose the first question I would get would be...well, if you made the commercial, how would you get the truck to knock the blue robot's block off? The answer is, I wouldn't. I'd have seen this idea for a commercial as the piece of stupidity it is, and scrapped it in the first meeting. Then we'd come up with something that actually makes sense.

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