Thursday, January 25, 2007

life comes at you fast, if you have one

Apparently Nationwide Insurance has a commercial ready for the Super Bowl. It features, Kevin Federline, the not-so-famous ex of Britney Spears, in an imaginary status descent from Spears' love machine to burger flipper in a fast food restaurant. The message being, life comes at you fast and it's not always for the better, so be prepared.

In a move eerily similar to the GEICO caveman parody, the burger flippers of America are pissed. Some head burger flipper wants the commercial pulled because it portrays flipping burgers as a somewhat unpleasant, undesirable or demeaning career.

Well.....DUH! If you're flipping burgers at Ronald's House of Fine Meats, and you're not still living with your parents and/or going to school, doesn't "ditch digger" start to look like a move up in the world? If you're asked where you want to be in 5 years and your aspiration is head burger flipper at the Main Street Burger King, you're not setting a bar. You're doing the limbo under it.

Should we also castigate anyone who uses the running joke about high school dropouts and English majors being all about learning the phrase, "Do you want fries with that?" It's not exactly a rung up above rocket scientist. So, I have to ask, "Where's the beef?"

Perhaps "undesirable" and "demeaning" are just bad words. Maybe we could put it through the "politically correct" filter and say the job is "challenge challenged". But yeah dude, wake up and smell the grease fire. If it's such an amazing career, bring it on, and give me that seven figure salary and country club membership perk to boot, and I'll be there to prove I'm your guy. I mean, making me feel good about myself doesn't come cheap.

Face it. That minimum wage paycheck you're shelling out is doing a whole lot more to portray the job as unpleasant and demeaning than any insurance commercial.

If this "problem" is occupying your time, it's obvious life isn't coming at you fast. You really need to go out and find one, so it can come at you at all.

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1 Comments:

Anonymous Anonymous said...

your post was hilarious, but I'm taking issue with the English major thing.

just 'cause.

4:11 PM  

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